Strategy
Redesign the growth logic around clearer revenue opportunities rather than treating sales as a fixed path.
FMCG
Bloom / Perfect Foodstuff
The product and market were already there; the growth model and sales channels were not capturing the available commercial potential strongly enough.
ProofAED 65K average monthly.
Execution
Redesign sales channels to support the new model and give the business a clearer commercial path.
Result
From AED 18K in Q1 to AED 40K, then an average of AED 65K per month.
Proof
AED 65K average monthly.
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