Strategy
Develop a regional expansion strategy connecting market choice with route to entry and channel development.
Retail & Distribution
Growth required new markets and distribution channels. Before expanding activity, the business needed a clearer decision on where and how expansion should happen.
ProofMarket entry across five countries.
Develop a regional expansion strategy connecting market choice with route to entry and channel development.
Open new markets and develop distribution channels that support commercial expansion.
New markets in Canada, Oman, Kuwait, Saudi Arabia and Libya, alongside new distribution channels.
Market entry across five countries.
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